Pay Range Minimum
Job Code:

*This is an Exempt position. Employees in this position are paid a salary on a monthly basis and are not eligible to receive overtime pay.

JOB DESCRIPTION: Markets programs and/or services to targeted audiences for a department or school. Provides leadership toward branding, brand management, and marketing strategy development for various organizational initiatives. Conducts marketing research and identifies new opportunities for growth and development. Identifies, develops, and retains relationships or partnerships with key entities to further the objectives of the division, school, or business unit. Oversees annual budgets, and tracks financial progress and identifies new methods of reaching revenue/budgetary goals. Compiles and analyzes various forms of data to develop reports, track progress, and identify new growth opportunities. Develops programs, special events, program materials, proposals, press releases, marketing kits, and other communication materials that support organizational goals and broaden the organization's exposure, or promote the organization's image/brand. Provides leadership in the design/development web based communications; may manage various aspects of social media activities. May supervise or provide direction to staff. Performs related responsibilities as required.
MINIMUM QUALIFICATIONS: A bachelor's degree in marketing, communications, public relations or other related field. Five years of relevant work experience which includes program development, the development of effective customer relationships, or public relations/institutional advancement experience. Project management or event planning experience.

The above statements are intended to describe the work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the personnel so classified.


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