Home » Job Descriptions » Marketing Specialist

     
Pay Range Minimum
Job Code:
 EH19
Hourly:
 $23.12
FLSA*:
 Exempt
Monthly:
 $4,008.33
Grade:
 231
Annually:
 $48,100

*This is an Exempt position. Employees in this position are paid a salary on a monthly basis and are not eligible to receive overtime pay.
JOB DESCRIPTION: The Marketing Specialist assists in designing and refining marketing strategies to engage prospective audiences. Participates in creating marketing proposals and comprehensive reports. Organizes and executes marketing events to elevate brand across target audience. Oversees production and dissemination of marketing collateral, across multiple marketing channels. Performs market research to identify and connect with potential audiences. Manages marketing database updates for precise audience targeting. Maintains and may develop email marketing campaigns, assessing their effectiveness. Assists in developing and executing compelling multi-channel communication strategies to enhance user engagement. Performs analysis and adapts to the effectiveness of social and digital media efforts. Audits social media for brand alignment and reach maximization. Stays abreast with social media trends, incorporating them into strategies. Recognized as the subject matter expert (SME) as it relates to social media.
MINIMUM QUALIFICATIONS: Bachelor's degree and one year of experience in a related field or an equivalent combination of education, training, and experience. Solid foundation in marketing; agency background welcomed. Exceptional communication abilities and a talent for fostering relationships. Proficiency in Adobe Creative Suite. Experience with Asana and Google Analytics is a plus.

The above statements are intended to describe the work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the personnel so classified.

EQUAL EMPLOYMENT OPPORTUNITY / AFFIRMATIVE ACTION EMPLOYER:

Emory University is dedicated to providing equal opportunities to all individuals regardless of race, color, religion, ethnic or national origin, gender, age, disability, sexual orientation, gender identity, gender expression, veteran's status, or any other factor that is a prohibited consideration under applicable law.
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